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Case Study: PPC Group’s Transition to Sustainable Energy

Case Study: PPC Group's Transition to Sustainable Energy

RDF Marketing Solutions

green energy marketing

Results:

  • We facilitated the transition of the largest cement factories in Congo (PPC Group) from coal to RDF (refuse-derived fuel).
  • We secured RDF pallets from the Top 10 Waste Management Companies in Italy, supplying over 100,000 tons per month.
  • We successfully generated over 15 mil. EUR per month in revenue for our Client and their Italian partners,
    while significantly reducing PPC’s operational costs and helping them reduce carbon footprint.

How we did it?

  1. AI-Powered Multi-Channel Lead Generation
    • We created and managed custom campaigns using AI tools to target C-Level targets at Cement Factories in Africa across LinkedIn, email, and other dedicated platforms.
    • We used highly-targeted, intent-led prospects at scale, including Champions, ensuring that our outreach hit the right target.
  2. Personalized AI Outreach Solutions
    • We sent personalized AI-generated emails and LinkedIn messages to prospects, optimizing engagement and response rates.
    • We achieved 60%+ open rates and booked over 50 qualified lead meetings per month.
  3. Data-Enriched Prospecting
    • We used commercial and proprietary advanced data tools to enrich contact lists with verified details.
    • We leveraged AI to scrape and analyze competitor and market data, making our campaigns highly targeted and efficient.
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Partnering with WEBHUNT.io Can Propel Your Business Forward:

Whether you’re aiming to streamline your lead generation, optimize your outreach, or scale your operations, our AI-driven solutions are designed to deliver impactful results.

 

What You Get:

  • Business Consultation
    Understand your goals, target markets, and refine messaging.
  • Technical Setup
    Full domain setup, email infrastructure, social accounts (LinkedIn), multi-channel campaign tools, and automation systems for seamless data management.
  • ICP Targeting
    We identify the right accounts and leads aligned with your objectives.
  • Data Collection & Enrichment
    We gather, validate, and enrich relevant contact data to fit your offering.
  • Personalized Messaging
    Craft tailored outreach messages using data points and triggers.
  • Audience Segmentation
    Segment audiences based on interests, behaviors, and public data.
  • Communication Management
    Manage communication, lead qualification, objection handling, and pass leads/signups to your team.

 

Optional Add-ons:

  • Custom built lead capture pages to drive conversions.
  • Social posts and PR articles to strengthen outreach and brand positioning.
  • AI Outbound Call Agents to engage high-value ICPs.

 

Partner with WEBHUNT.io to streamline lead generation and scale your operations with AI-powered precision.

Let’s get started—reach out today!